Thirty-Nine State Attorneys General to Investigate JUUL’s Marketing Practices

Thirty-nine state attorneys general have teamed up to investigate marketing practices used by JUUL Labs, Inc. to specifically target young people. According to TIME, attorneys general from five states plan to lead a bipartisan, multi-state investigation into the e-cigarette manufacturer’s claims regarding the safety and effectiveness of JUUL vaping devices in addition to a marketing campaign aimed at teenagers. Several state attorneys general have already filed lawsuits against JUUL for deliberately targeting teenagers and young people in its advertising.

If your teenage son or daughter used a JUUL e-cigarette or electronic vaping device and suffered serious injury as a result, you may be eligible to seek compensation with the help of a JUUL lawsuit attorney.

For more information, contact Attorney Group. We offer free, confidential, no obligation consultations. We can help answer your questions, and if you choose to pursue a claim, we can connect you with an affiliated attorney who can assist you throughout the legal process.

The time you have to pursue a claim is limited. Contact us for more information.Get Help Now.

Federal Regulation Reportedly Helping to Curb JUUL Advertising As Well

In addition to lawsuits alleging deceptive JUUL marketing practices, JUUL has faced intense scrutiny from the federal government. In September 2019, the U.S. Food and Drug Administration (FDA) issued a warning letter to JUUL Labs for reportedly marketing their products to students in a school presentation as a “safer alternative than smoking cigarettes.” In addition, the FDA issued a policy prioritizing enforcement of certain e-cigarette flavors, including those that appeal mostly to kids and teenagers.

While JUUL remains the top-selling brand of e-cigarette on the market, the company has suspended “all broadcast, print and digital product advertising in the U.S.,” according to a company press release issued in response to the federal government’s warnings. In November 2019, the company stopped selling most of its JUUL Pod flavors, particularly those aimed at younger individuals in response to the FDA’s warnings.

How Can an Attorney Help?

Product makers have a duty to provide safe products. If there are risks of harm associated with their products, they also must provide adequate warnings. If a product maker fails to fulfill this duty, it could be held liable in lawsuits for injuries that may result.

People injured by JUUL e-cigarettes and other vaping devices may be eligible to recover money for:

  • Medical expenses
  • Lost wages
  • Pain and suffering

The families of those killed may be eligible to recover money for funeral expenses and the pain that comes with losing a loved one.

The Time You Have to Pursue a Claim is Limited. Contact Us Today.

For more information, contact Attorney Group. After you contact us, an attorney will follow up to answer questions that you might have.

There is no cost or obligation to speak with us, and any information you provide will be kept confidential.

Please note that the law limits the time you have to pursue a claim or file a lawsuit for an injury. If you think you have a case, you should not delay taking action.