A Kraft cheese class action alleges customers were misled into buying Kraft and Walmart brand grated Parmesan cheese that were not produced as advertised. The lawsuit claims that the products contained a significant amount of wood chip filler. Purchasers of the cheese may eligible to seek compensation with the help of civil litigation attorneys.
If you purchased Walmart or Kraft brand “100% Grated Parmesan Cheese”, contact Attorney Group today. Our consultations are free, confidential and without any obligation on your part. We can help answer your questions, and if you choose to pursue a claim we can connect you with an affiliated attorney who can assist you throughout the legal process.
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Plaintiffs Allege Deceptive Practices And False Advertising
The lawsuits, filed in February 2016, allege that Walmart Great Value food brand and Kraft Heinz Food Company both advertise that their “100% Grated Parmesan Cheese” contain no additional ingredients, but plaintiffs claim that the cheese uses a filler that contains 7-10 percent cellulose, an anti-clumping agent derived from wood chips.
The plaintiffs allege that they were induced to buy the cheese at a premium price because they believed that the product was 100 percent cheese and they would not have purchased the cheese if they had been aware that “the 100% representation was false and mis-characterized the amount and percentage of Parmesan cheese in the container.” The lawsuits assert that the companies engaged in deceptive business practices and false advertising. The lawsuits follows a Bloomberg News investigation that asked an independent laboratory to test store-bought Parmesan cheese for wood-pulp content. The tests found that Walmart Parmesan cheese registered 7.8 percent of wood-pulp filler while the Kraft Parmesan cheese had 3.8 percent of the filler.
Affected Consumers May be Eligible for Compensation
When a company engages in false or misleading advertising of its products, or otherwise commits deceptive trade practices, that company could be liable for any damage that result. In a Walmart or Kraft cheese class action, if the allegations of misrepresentation and false advertising against Kraft and Walmart are proven, customers may be able to recover the costs they paid for the cheese, along with other damages.
Consumers who have purchased Parmesan cheese that contains cellulose filler may be eligible to pursue compensation through a lawsuit and are encouraged to seek the advice of an experienced attorney to learn more about their rights and remedies.
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