Discount Wine Class Action Alleges False Advertising

A discount wine class action alleges that an online discount wine seller, Wines ‘Til Sold Out (, falsely advertised original prices of wines to deceive consumers into buying its products. The plaintiff claims that the discount wine seller engaged in false and deceptive advertising by offering fake ‘original prices’ for wines in order to induce consumers to purchase the discounted prices. Consumer fraud attorneys can help consumers who purchased wines from Wines Till Sold Out website.

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Discount Wine Class Action: Seller Induced Sales Based On Misrepresentations

The discount wine class action, filed in March 2016, claims that the defendants’ pricing scheme was prominently displayed on the Wines ‘Til Sold Out website. Some of these prices made reference to ‘Original Price’ retail prices that never existed and/or did not constitute the prevailing market retail prices for such products. The plaintiff alleges that the defendants misrepresented the existence, nature, and amount of price discounts to consumers on the website by purporting to offer specific percentage discounts for false original priced wine products. The lawsuit alleges that the defendants violated a state consumer fraud, as well other consumer protection laws.

The plaintiff offered an example of the alleged deceptive practices by referring to a bottle of Astralis wine advertised on the website with a stated ‘Original Price” of $350 a bottle. The lawsuit claims that two reputable wine magazines uniformly state that the release price for this particular wine was $225 per bottle. The alleged exaggeration of $125 for the Astralis permits the defendants to pretend they are offering the wine at a greater percentage discount than is actually the case. The final price offered by the website for this wine was $119.99.

The plaintiff claims that he would not have purchased the wines if not for the alleged false and fabricated discount misrepresentations and that he suffered loss because the purchase price of the wines was an amount greater than the actual value of the wines. The discount wine class action seeks compensatory and statutory damages as well as attorneys’ fees and costs, and other relief deemed appropriate by the court.

Affected Consumers May be Entitled to Compensation

When a company engages in false or misleading advertising of its products, or otherwise commits deceptive trade practices, that company could be liable for any damage that result. In this false advertising lawsuit, if the allegations of misrepresentation and false advertising against the company are proven, customers may be able to recover the costs they paid for any wines purchased, along with other damages.

Affected consumers are encouraged to seek the advice of an experienced consumer fraud attorney to learn more about their rights and remedies.

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